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xenith sponsored studio
My junior year I participated in a sponsored studio with Xenith, a local Detroit sports equpiment brand. We were tasked with designing equipment for their brand for sports new to the Xenith product family.
xenith sponsored studio
My junior year I participated in a sponsored studio with Xenith, a local Detroit sports equpiment brand. We were tasked with designing equipment for their brand for sports new to the Xenith product family.
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Breaking out of my comfort zone and experimenting with a serif font for a change led to creating a type study book. I learned about the font, its numerous historical applications, and then hand sketched designs that I would later create into full 8 sq in type designs.
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